Showcasing Innovation in Clean Power Alliance's New Website
Overview
Clean Power Alliance (CPA), serving over 3 million residents across Los Angeles and Ventura Counties, needed a website that could effectively communicate their mission of providing sustainable energy choices while making complex information accessible to diverse communities. The challenge was to transform technical utility information into an engaging, user-friendly digital experience.
The Challenge
The existing website struggled to clearly convey CPA's impact and services to its growing customer base. Key information about sustainability initiatives, community programs, and service options was difficult to find, limiting customer engagement and understanding of clean energy choices.
Role
Product Designer
Duration
Nov - May 2023
Team
Data Visualization
A big part of this project was finding creative ways of displaying the impressive data that CPA had to show. To do this we created an animated number counter as an engaging way to visualize CPA's success.
Takeaways
The most significant lesson was that effective websites need to do more than just provide information. This experience has shaped how I approach projects that require translating complex systems into intuitive user experiences.
Takeaways
The most significant lesson was that effective websites need to do more than just provide information. This experience has shaped how I approach projects that require translating complex systems into intuitive user experiences.
Takeaways
The most significant lesson was that effective websites need to do more than just provide information. This experience has shaped how I approach projects that require translating complex systems into intuitive user experiences.